Vision Statement

The Signage Foundation, Inc. promotes intelligent and productive use of on-premise signage and storefronts that benefits every sector of the U.S. economy. The vision of SFI carries forth the positive momentum brought by research, education and a fundamental consistent mission message about the sign industry. The Foundation seeks to become a sustainable organization that achieves full integration with the academic arena. The Signage Foundation is committed to fully operational systems that will define stewardship in the organization. Signage Foundation, Inc. works with various constituencies to encourage maximally beneficial use of signage including the recognition that the sign becomes a transferable real estate asset that must be protected. The vision includes alignments that will help develop academic curriculum to train planners.

Core Values

• Unconditional respect for the positive societal value of signage
• Respect for sign users
• Respect for democracy and all forms of free speech: political, commercial and public/private
• Communication of a consistent message and the predictability the consistency brings
• Rights of individuals and business
• Value of entrepreneurial development especially within the small business arena
• Value of job creation and retention
• Value of research and knowledge base for the industry developed at the highest intellectual level available to the industry with and completed with appropriate peer review
• Appreciation for the individual talents within the sign industry, its users, and its manufacturers/suppliers