News Flash:
Jim King to Present on “Small Business Signage: a Catalyst for Community Success” at 2010 National Signage Research and Education Conference
James L. King authored and developed the New York State Small Business Development Center program under sponsorship of the U.S. Small Business Administration, the State University of New York and New York State.

Check out the full news release here.

The Signage Foundation Announces Second Annual On-Premise Signage Research and Education Conference
“SAVE THE DATE”
To provide a venue for discussion of on-premise signage issues and concerns, the Signage Foundation, Inc. (SFI) is sponsoring the National Signage Research and Education Conference (NSREC), October 13-14, at the University of Cincinnati in collaboration with the UC Colleges of Business and Design, Architecture, Art and Planning.

Check out the full news release here.

The Challenge
On-premise signage is one of the backbones of commerce. Centuries before the advent of the printing press and today’s modern graphic and electronic communication media, signage played a significant role in advertising the availability of goods and services. And signage, in all its various forms, is no less important a communication medium now than it was then. Despite its many contributions to retail vibrancy in our economy, questions are continually being raised about the value of signage and its social and economic impact and value. Until recently, there has been no single organization on the national level devoted solely to the development of peer-reviewed research and education that addresses on-premise signage for all concerned constituencies. That is where The Signage Foundation Inc. comes in.

The Signage Foundation, Inc. (SFI) works to promote signage in the societal sense, educating the public about its social, economic and aesthetic value to the at-large society, emphasizing to users how to maximize their communication effectiveness. The Foundation focuses on bringing education to sign users and to those who interact with sign users, including advertising agencies, lenders, appraisers, attorneys, regulators, business form franchisers and small businesses.

SFI works to develop the most effective means possible to deliver information on the economic, social and communication value of on-premise signage to the end-using public and those who regulate it.

The Foundation builds relationships with academic and governmental organizations to develop and enunciate public policy for on-premise signs. The Foundation develops basic research on the social, economic and aesthetic benefits of on-premise signage. The resounding message throughout the work of the Signage Foundation, Inc. is the goal of establishing full and unconditional acceptance and endorsement of the time, place and manner focus as a commitment to storefront signage.