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Through research and education, the Signage Foundation, Inc. analyzes and communicates the societal benefits of on-premise signage.

 NSREC 2015


“Best Practices in the Regulation of Temporary Signs” Research Offers Valuable Insights 

The Signage Foundation Inc. (SFI) has recently published the results of a novel study that examined one of the most perplexing aspects of any sign code: temporary signs. “Best Practices in the Regulation of Temporary Signs,” researched and written by SFI Board Member Wendy Moeller, AICP and owner of Compass Point Planning, capsules the experiences of numerous communities to provide some relief to the temporary sign dilemma.  The research also extended beyond survey responses and documented various sign codes through interviews, her own experience and internet review of specific codes.  

Moeller, who is also a past president of the Ohio chapter of the American Planning Assn. (APA), addresses some important topics, such as distinguishing temporary signs from temporary messages, and differentiating off- and on-premise temporary signs. Additionally, she emphasizes the need for temporary sign regulations to be integral to the overall sign code and not treated as a separate entity. Typically, regulation of temporary signs falters due to lack of enforcement, and Moeller addresses how modern technology can provide some solutions. Overall, her “best practices” include guidance on size, number, time limits, locational regulations, and how to classify “new” types of temporary signs that existing regulations haven’t considered, including the advent of live “people” signs.

The results of the study can be viewed on the SFI website at:  

Signage Foundation, Inc. Adds Yarger and Miller to Board of Trustees

The Signage Foundation Inc. (SFI), Washington, DC, a not-for-profit organization dedicated to fulfilling the educational, research and philanthropic purposes of on-premise signage, has named John Yarger and Dave Miller to its Board of Directors. They will replace former SFI chairman Ken Von Wald (Denco Sales, Denver, CO) and Board member Roy Cox (Trav-Ad Signs, Huntsville, AL).

Dave Miller Dave Miller is the Managing Director and General Manager for Nova Polymers, Inc. (Fairfield, NJ), a company that specializes in architectural and Americans with Disabilities Act (ADA) signage. Consequently, he represents the Society for Experiential Graphic Design (SEGD) on the American National Standards Institute’s ANSI A 117 committee. Miller also serves on the ISA board of directors and, for the past few years, has chaired its annual Converge conference as a member of the ISA Tradeshow Advisory Committee.

John Yarger John Yarger is president and CEO of North American Signs, Inc. (South Bend, IN), a national, electric-sign company, where he has worked since 1996. He is a third-generation president. Yarger also currently serves as president of the Midwest Sign Association and on the board of directors of the International Sign Association. With a degree in economics from DePauw University and a legal background, Yarger will provide significant practical experience to the SFI board. His father, Noel, was one of the co-founders of the Signage Foundation for Communication Excellence, the predecessor to SFI.

SFI Board Chairman Duane Laska noted “Dave’s and John’s vast experience and broad expertise will enable the Signage Foundation to further develop strategic collaborations”.

The Challenge

On-premise signage is one of the backbones of commerce. Centuries before the advent of the printing press and today’s modern graphic and electronic communication media, signage played a significant role in advertising the availability of goods and services. And signage, in all its various forms, is no less important a communication medium now than it was then. Despite its many contributions to retail vibrancy in our economy, questions are continually being raised about the value of signage and its social and economic impact and value. Until recently, there has been no single organization on the national level devoted solely to the development of peer-reviewed research and education that addresses on-premise signage for all concerned constituencies. That is where The Signage Foundation Inc. comes in.

The Signage Foundation, Inc. (SFI) works to promote signage in the societal sense, educating the public about its social, economic and aesthetic value to the at-large society, emphasizing to users how to maximize their communication effectiveness. The Foundation focuses on bringing education to sign users and to those who interact with sign users, including advertising agencies, lenders, appraisers, attorneys, regulators, business form franchisers and small businesses.

SFI works to develop the most effective means possible to deliver information on the economic, social and communication value of on-premise signage to the end-using public and those who regulate it.

The Foundation builds relationships with academic and governmental organizations to develop and enunciate public policy for on-premise signs. The Foundation develops basic research on the social, economic and aesthetic benefits of on-premise signage. The resounding message throughout the work of the Signage Foundation, Inc. is the goal of establishing full and unconditional acceptance and endorsement of the time, place and manner focus as a commitment to storefront signage.

Signage Industry News

The American Bar Assn. held a March 26 webinar entitled, “Three Approaches to the Regulation of On-Premise Signs.”

Statistical Analysis of the Relationship between On-Premise Digital Signage and Traffic Safety

Case studies and overview of the legalities of amortization.

Arts & Science of Sign Design
Latest research into applicable scientific principles.

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Washington, DC 20044
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