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Through research and education, the Signage Foundation, Inc. analyzes and communicates the societal benefits of on-premise signage.

 NSREC 2015


Signage Foundation, Inc. Adds Yarger and Miller to Board of Trustees

The Signage Foundation Inc. (SFI), Washington, DC, a not-for-profit organization dedicated to fulfilling the educational, research and philanthropic purposes of on-premise signage, has named John Yarger and Dave Miller to its Board of Directors. They will replace former SFI chairman Ken Von Wald (Denco Sales, Denver, CO) and Board member Roy Cox (Trav-Ad Signs, Huntsville, AL).

Dave Miller Dave Miller is the Managing Director and General Manager for Nova Polymers, Inc. (Fairfield, NJ), a company that specializes in architectural and Americans with Disabilities Act (ADA) signage. Consequently, he represents the Society for Experiential Graphic Design (SEGD) on the American National Standards Institute’s ANSI A 117 committee. Miller also serves on the ISA board of directors and, for the past few years, has chaired its annual Converge conference as a member of the ISA Tradeshow Advisory Committee.

John Yarger John Yarger is president and CEO of North American Signs, Inc. (South Bend, IN), a national, electric-sign company, where he has worked since 1996. He is a third-generation president. Yarger also currently serves as president of the Midwest Sign Association and on the board of directors of the International Sign Association. With a degree in economics from DePauw University and a legal background, Yarger will provide significant practical experience to the SFI board. His father, Noel, was one of the co-founders of the Signage Foundation for Communication Excellence, the predecessor to SFI.

SFI Board Chairman Duane Laska noted “Dave’s and John’s vast experience and broad expertise will enable the Signage Foundation to further develop strategic collaborations”.

The Challenge

On-premise signage is one of the backbones of commerce. Centuries before the advent of the printing press and today’s modern graphic and electronic communication media, signage played a significant role in advertising the availability of goods and services. And signage, in all its various forms, is no less important a communication medium now than it was then. Despite its many contributions to retail vibrancy in our economy, questions are continually being raised about the value of signage and its social and economic impact and value. Until recently, there has been no single organization on the national level devoted solely to the development of peer-reviewed research and education that addresses on-premise signage for all concerned constituencies. That is where The Signage Foundation Inc. comes in.

The Signage Foundation, Inc. (SFI) works to promote signage in the societal sense, educating the public about its social, economic and aesthetic value to the at-large society, emphasizing to users how to maximize their communication effectiveness. The Foundation focuses on bringing education to sign users and to those who interact with sign users, including advertising agencies, lenders, appraisers, attorneys, regulators, business form franchisers and small businesses.

SFI works to develop the most effective means possible to deliver information on the economic, social and communication value of on-premise signage to the end-using public and those who regulate it.

The Foundation builds relationships with academic and governmental organizations to develop and enunciate public policy for on-premise signs. The Foundation develops basic research on the social, economic and aesthetic benefits of on-premise signage. The resounding message throughout the work of the Signage Foundation, Inc. is the goal of establishing full and unconditional acceptance and endorsement of the time, place and manner focus as a commitment to storefront signage.

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Washington, DC 20044
Phone: 336-260-3197 Phone: 336-260-3197
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