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Through research and education, the Signage Foundation, Inc. analyzes and communicates the societal benefits of on-premise signage.

Signage Foundation, Inc.

You may be wondering “What’s the Signage Foundation Inc. sponsoring and managing for the sign industry TODAY?”
  • SPONSORING research about the economic value of signs in conjunction with the University of Cincinnati and the Traffic Impact Safety Study by Texas A&M University.
  • DOCUMENTING signs’ economic value through businessmakeover case studies
  • PROVIDING sign-industry internships for collegiate planning/business/marketing students
  • HOSTING the annual National Signage Research & Education Conference (NSREC) for planners, end users, academia, attorneys and the sign industry
  • UPDATING the glossary of signs and classification of signs
So we ask YOU, “What will you DO to help SFI help the sign industry?”


COMMIT to making annual donations to help perpetuate SFI’s efforts.
The first 100 donors receive special recognition. Please reserve your space today.

CONTACT Patty Herbin at [email protected]

NSREC will be held October 9-10, 2013 at the Kingsgate Marriott on the UC campus.
LOOK for details; is constantly updated.

The Challenge
On-premise signage is one of the backbones of commerce. Centuries before the advent of the printing press and today’s modern graphic and electronic communication media, signage played a significant role in advertising the availability of goods and services. And signage, in all its various forms, is no less important a communication medium now than it was then. Despite its many contributions to retail vibrancy in our economy, questions are continually being raised about the value of signage and its social and economic impact and value. Until recently, there has been no single organization on the national level devoted solely to the development of peer-reviewed research and education that addresses on-premise signage for all concerned constituencies. That is where The Signage Foundation Inc. comes in.

The Signage Foundation, Inc. (SFI) works to promote signage in the societal sense, educating the public about its social, economic and aesthetic value to the at-large society, emphasizing to users how to maximize their communication effectiveness. The Foundation focuses on bringing education to sign users and to those who interact with sign users, including advertising agencies, lenders, appraisers, attorneys, regulators, business form franchisers and small businesses.

SFI works to develop the most effective means possible to deliver information on the economic, social and communication value of on-premise signage to the end-using public and those who regulate it.

The Foundation builds relationships with academic and governmental organizations to develop and enunciate public policy for on-premise signs. The Foundation develops basic research on the social, economic and aesthetic benefits of on-premise signage. The resounding message throughout the work of the Signage Foundation, Inc. is the goal of establishing full and unconditional acceptance and endorsement of the time, place and manner focus as a commitment to storefront signage.

P.O. Box 14392
Washington, DC 20044
Phone: 336-260-3197
[email protected]
2011 SFI Annual Report
Internship Information
Business Makeover Template