| Date |
Time |
Topic |
Presenter |
| 10/8/2013 |
12:00-5:00 |
Pre-Conference Strategy Sessions--Conference Room Kingsgate Marriott |
SFI Board Members |
| Tuesday |
3:00-5:00 pm |
SFI Board of Directors Meeting |
SFI Board Members |
| |
6:00-8:00 pm |
Dinner Meeting |
SFI Board Members/ Presenters |
| Day 1 - Wednesday |
9-Oct |
|
|
| TBA |
8:00-10:00 |
Midwest Sign Association Meetings |
|
| TBA |
8:00-10:00 |
SFI Research Review Team Meetings |
|
| Main Lobby |
8:00-5:00 |
Registration
|
Becky Manning/UC Ambassadors |
| Salon A/B |
1:00-1:15 |
Opening Session: Overview of the Signage Foundation, Purpose of NSREC, Welcome from the University of Cincinnati, Overview of UC-SFI Collaboration and Highlighting the Conference Program; Explanation of the S.T.A.R. Initiative |
Ken Von Wald, Chairman, Board of Directors, Signage Foundation, Inc.; Dr. Santa Ono, Provost, University of Cincinnati |
| Salon A/B |
1:15-2:15 |
Opening Keynote: To Be Announced
|
Presenter To Be Announced
|
| Salon A/B |
2:15-2:30 |
Break and Networking with Presenter |
|
| Salon A/B |
2:30-3:00 |
"Economic Value of Signs Research 1997-2012: An Overview"
|
Presentation by: Kevin Stotmeister, President & CEO Federal Heath.
Session Introduced by Wade Swormstedt, SFI Communications Committee Chairman
|
| Salon A/B |
3:00-3:45 |
"Economic Value of Signs: Corporate Case Study" |
Presentation by: Jeff Rexhausen, UC Economic Center.
Session Introduced by Wade Swormstedt, SFI Communications Committee Chairman
|
| Salon A/B |
3:45-4:30 |
'Visual Blight and Sign Regulations: How far can a city go to prescribe aesthetics?" |
Presentation by: Dr. Dawn Jourdan, Associate Professor and Division Director of City and Regional Planning, University of Oklahoma. Session Introduced by Wendy Moeller, SFI Board of Directors |
| Salon A/B |
4:30-5:30 |
Panel Discussion with planners, academic representatives, end user representatives and sign industry representatives |
Wendy Moeller, SFI Board Member, Moderating
|
| Salon A/B |
5:30-7:00 |
Joint Reception: MSA Members and NSREC Attendees |
|
| Day 2 - Thursday |
10-Oct |
|
|
| Salon A/B |
8:30-9.15 |
"New Evaluation Technique for Signage Based On Cost of Replacing Exposures"
|
Presentation by: Dr. Charles R. Taylor, John A. Murphy, Professor of Marketing, Villonova School of Business.
Session introduced by Joe Rickman, SFI Strategic Outreach Committee Chairman
|
| Salon A/B |
9:15-9:30 |
Break and Networking with Presenter |
|
| Salon A/B |
9:30-10:30 |
"Illuminated vs. Non-Illuminated Signage: The Economic Impact of Illumination |
Presentation by: Mike Kesti, SFI Research Committee Chairman
|
| Salon A/B |
10:30-10:45 |
Break and Networking with Presenter
|
|
| Salon A/B |
10:45-11:45 |
"Longitudinal Analysis of Signage Communication Evidence from the BrandSpark/Better Homes and Gardens American Shoppers Study" |
Presentation by: Dr. James J. Kellaris, James S. Womack/Gemini Chair of Signage and Visual Marketing, University of Cincinnati, Lindner College of Business.
Session introduced by Greg McCarter, SFI Fundraising Committee Chairman |
| Salon A/B |
12:00-1:15 |
Luncheon with Keynote Presentation: A CEO'S Perspective of Signage in Rebranding |
Presentation by: TBA
Session introduced by Ken Von Wald, Chairman, SFI Board of Directors |
| Salon A/B |
1:15-1:45 |
Dialogue on UC DAAP Students - Poster Session |
|
| Salon A/B |
1:45-2:45 |
"Planning and Implementing an Urban Wayfinding Project" |
Presentation by: Sapna Budev, Director, Strategic Initiatives,ISA and Craig Berger, Fashion Institute of Technology and Craig Berger Management Consulting.
Session introducted by Duane Laska, SFI Secretary/Treasurer. |
| Salon A/B |
2:45-3:00 |
Break and Networking with Presenters |
|
| Salon A/B |
3:00-4:15 |
"Signage as Art and Creativity" |
Danilo Palazzo, Director, School of Urban Planning, DAAP and Kate Bonansinga, Director, School of Art, College of DAAP.
Session introduced by: Roy Cox, SFI Board of Directors |
| Salon A/B |
4:15-4:30 |
Closing Session |
Ken Von Wald, Chairman, SFI Board of Directors |
| |
|
|
|
| |
|
|
|
| |
|
|
|