NSREC
2010 National Signage Research and Education Conference (NSREC)

"Signage as Science, Technology, Art and Regulation" (STAR)

Date Time Topic Presenter
10/12/2010 8:00-5:00 Pre-Conference Strategy Sessions-University Boardroom SFI Board Members
(Tuesday) 6:00-8:00 pm Dinner Meeting SFI Board Members/ UC Planning Team
Day 1      
10/13/2010 (Wednesday) 7:30-5:00 Registration- Kingsgate Marriot Lobby  
Salon A/B 8:30-9:00 Opening Session- Introduction to SFI, Purpose of NSREC, Recognition of the NSREC Planning Team, Welcome from the University of Cincinnati, Overview of UC-SFI Collaboration and Overview of the Conference Program Presenters: Ken VonWald, SFI Chairman
Salon A/B 9:15-10:30

Topical Overview Presentation on "The Science of Signage:Parallels Between Traffic Signs and Business Signs"

This session has been authorized by the American Planning Association for 1.25 CM units (certification maintenance units).

Session Introduced by: Steve Kieffer; Presenter: H. Gene Hawkins, Jr., Ph.D., P.E., Associate Professor, Zachry Department of Civil Engineering, Texas A&M; Research Engineer, Texas Transportation Institute
North Prefunction 10:30-10:45 Break  
Salon A/B 10:45-12:00

Topical Overview Presentation on "Technology of Signage- Electronic Paper, LED Illumination, and Teleportation: Fact or Fiction in 2010 and Beyond…"

This session has been authorized by the American Planning Association for 1.25 CM units (certification maintenance units).

Session Introduced by: Mike Kesti; Presenter: Jason Heikenfeld, Assoc. Professor, Director, Novel Devices Laboratory, Elec. & Comp. Engin. Dept., University of Cincinnati
Salon A/B 12:00-2:00

Luncheon & Keynote Address on "Small Business Signage:a Catalyst for Community Development" and Report on the Industry's First Internship by Duane Laska and Cody Meyer

This session has been authorized by the American Planning Association for 1.25 CM units (certification maintenance units).

Presentation Introduced by: Ken Von Wald Presenter: Jim King, State Director, New York SBDC
College of DAAP 2:30-5:30 NSREC participants will be shuttled to the College of DAAP escorted by UC student ambassadors. The NSREC attendees will participate in interactive sessions on "Critical and Emerging Issues Impacting Signage". 10 small groups will address a key issue and compile findings from the discussions. The discussions for each topic will be facilitated by a lead facilitator and a student facilitator. The student facilitator will report to the full NSREC audience.  
College of DAAP 5:30-6:30 Reception at the College of Design, Architecture, Art and Planning at the University of Cincinnati  
Day 2      
10/14/2010 (Thursday) - Salon A/B 8:30-9:45

Topical Overview Presentation on "On-Premise Signs as Marketing Devices: Measuring the Value to the Business Enterprise in Takings Cases"

This session has been authorized by the American Planning Association for 1.25 CM units (certification maintenance units).

Presentation Introduced by: Joe Rickman; Presentation by: Charles R. Taylor, Ph.D. John A. Murphy Professor of Marketing, Villanova School of Business
North Prefunction 9:45-10:00 Break  
Salon A/B 10:00-11:15

Topic Overview Presentation on "The Regulation of Signage: Guidelines for Local Regulation of Digital On-Premise Signs"

This session has been authorized by the American Planning Association for 1.25 CM units (certification maintenance units).

Session Introduced by Duane Laska; Presenters: Alan Weinstein, Associate Professor of Law and Urban Studies, Cleveland State University and Menelaos Triantafillou, Associate Professor, School of Planning, University of Cincinnati
Salon A/B 11:30-2:30 Small Group Working Lunch: The participants will convene in their small groups to complete the discussions on the "Critical Issues of Signage" and prepare a summary from the interactive sessions to share with the entire NSREC audience. Boxed lunches will be delivered at 12:30 to each group.  
North Prefunction 2:45-3:45 Findings from each of the small group interactive sessions will be shared with the Conference attendees.  
Salon A/B 3:45-4:00 Break  
  4:00-4:45 Findings from each of the small group interactive sessions will continue.  
Salon A/B 4:45-5:00 Closing Comments, Announcement of the 2011 NSREC focus, Call for Presentations and Adjournment  
 
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